100+ DJs supported. I played 400+ gigs across 5 countries in less than 3 years.
Stop asking for DJ gigs. Start getting asked.
Most DJs wait to be discovered. You'll build a list of 100+ clubs and promoters in your city. You'll implement the strategy to get booked. No more waiting.
Free, 45 minutes. You leave with a plan whether you join or not.
Follow the steps of the system, do the actions, and log them in your weekly tracker. If you do that and you still haven’t landed more paid gigs by the end of the 12 weeks, I’ll keep working with you one-on-one until you do.
Who we help
Professional, Regular and Bedroom DJs.
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01
Bedroom DJs with the skills but no bookings: you can play but nobody's asking.
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Regular DJs stuck on unpaid or low-paid slots who want better rooms and better fees.
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Professional DJs who want bookings arriving consistently instead of in bursts.
The DJ who stays stuckWaits to be discovered
The DJ who gets bookedContacts the right person on purpose
The DJ who stays stuckSends the same message to everyone and hears nothing
The DJ who gets bookedGives a promoter a reason to say yes
The DJ who stays stuckHas no idea who books the rooms they want
The DJ who gets bookedHas a list of 100+ clubs and promoters in their city
The DJ who stays stuckTakes whatever fee is offered
The DJ who gets bookedKnows their rate and asks for it
The DJ who stays stuckGets the odd lucky gig
The DJ who gets bookedGets rebooked
DJs we've coached have played
- Ibiza
- Amsterdam Dance Event
- London
- New York
- Las Vegas
- Washington
- Philippines
- Australia
- Bali
- Festivals
Inside 90 days
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30 days
Simon landed a €1,000 international booking using outreach strategies and began to receive responses from the festivals.
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45 days
Andy negotiated a weekly London residency with a big venue and performed in Ibiza.
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90 days
Rudi landed gigs in Ibiza, at Amsterdam Dance Event and in the Philippines.
Where our DJs are playing now
Real DJs, real bookings, in their own words.
Rudi went from playing locally to playing Ibiza, Amsterdam Dance Event and the Philippines within 90 days.
Since joining the academy, Jane started successful events in both Greece and London. She is working on growing her gigs across Greece.
Dima landed his first few gigs within a week of joining the DJ Business Academy and has since played many more gigs in Bali. Now moving to Rotterdam, Dima has organised several events on his new event series where hundreds of people turned up.
Since joining the academy, Andy negotiated and landed a weekly residency at a Large London venue and has played in Ibiza.
Shane landed an Australian residency of six weeks. He then even flew to Bali to play there, and by month three he had started his own coffee club events, which grew rapidly in popularity. Shane even received interest from big fitness brands offering sponsorship deals with the event series.
Sam has taken his Las Vegas DJ career to the next level, working with more confidence and starting a new content strategy to open up even more doors.
Dan landed two gigs on New Year's Eve, weeks after joining the Academy, and afterwards went on to manage an event near him, which led to even more bookings.
Way before the DJ Business Academy was what it was today, Kayceel was the very first member we supported. Kayceel increased in confidence and ability as an artist and has since used this to go much further, booking more gigs across Australia.
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Your next best step
Book a free 45-minute strategy call
If you want bookings arriving consistently instead of occasionally, book a call and we'll map out where your next paid gigs are coming from.
Book your call by email
Email mike@djbusinessacademy.com with your name and city and we'll send you a time.
The call is free. The full programme is a four-figure investment, and we'll tell you straight whether it's right for you.
Get booked on purpose, not by luck
Twelve weeks, five moves.
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01
Work out who actually books you
Your sound, your rooms, and the people who programme them. Most DJs pitch the wrong venues and read the silence as rejection.
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Build a profile and a feed that pass the check
Promoters look at you to decide whether you're a risk, not whether you're popular. You'll leave with an EPK that answers that question, and a way of making content that gets watched without eating the time you'd rather spend actually DJing.
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Build your list of 100+ clubs and promoters
In your city, whichever city that is. You're not getting my contacts — that only helps you once, and only in my cities. You'll build 100+ of your own, with the right name against each one, and you'll keep it. It works in Manchester, Manila or Madrid, because you build it for wherever you are.
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Pitch so you actually get a reply
A message that gets answered, a video that gets watched, and knowing what to say when you're stood in front of a promoter at one in the morning. Most DJs send something forgettable and blame the market. You'll have all three, and you'll have used them enough times that they stop feeling awkward.
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Follow up, set your fee, get rebooked
The gig is won in the follow-up. Most DJs message once and never feel comfortable messaging again. We show you how to follow up professionally in a way which will get you many more bookings. Then we will negotiate the fees we deserve and turn one booking into many.
And if you want to go further than getting booked — bringing your own crowd, running your own nights — that's the same method pointed at a room instead of a promoter. It's where Shane ended up.
Six things you keep, long after the twelve weeks
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A professionally designed EPK
The page promoters check before they decide whether you're a risk.
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A list of 100+ clubs and promoters in your city
Built from scratch, yours permanently.
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Outreach scripts that get replies
The message, the video, what to say in person, and the rate conversation.
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The 150-page DJBA Playbook
Everything on getting more gigs, in one private document.
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Access to the DJ Business Academy community
The room full of DJs doing the same work, in their own cities.
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The DJ Business Academy tracker
To stay accountable with your goals — what you've sent, and what came back.
Small group calls · one-to-one support · AI support · templates and resources
The Guarantee
Follow the steps of the system, do the actions, and log them in your weekly tracker. If you do that and you still haven’t landed more paid gigs by the end of the 12 weeks, I’ll keep working with you one-on-one until you do.
👋 Intro — Mike
I've played 400+ gigs across five countries in under three years. My first booking came from a post in a Facebook group, and I had no idea how to get another one. Everything I teach came out of fixing that.
Before any DJing, I qualified as a teacher and taught both adults and children. Then I was a top performer in sales and marketing. Finally I began DJing and built a DJ career. The DJ Business Academy has been built as the centre point between those three areas. I'm madly passionate about teaching DJs the business skills to get booked — I guess you could call it my ikigai.
Book a call-
2010
Fell in love with house, tech, disco and many other genres of electronic music at Leeds Festival when I was 16 years old.
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2014–2016
Managed a techno night called Octave Events in Newcastle for a year and a half while at university. Regular full-capacity rooms, with Nicole Moudaber, Martin Buttrich and Lauren Lo Sung coming to play.
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2018–2022
Fell out of music when I qualified from university as an accredited teacher. Moved from the education sector to the technology sector and took up a string of sales and marketing roles where I was a high performer. I became increasingly depressed as I realised my life was not moving in the direction that I wanted it to.
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2022 October — my first year of DJing
Started DJ lessons at London Sound Academy and rediscovered the thing I'd walked away from.
Got my first booking by applying in a Facebook group. Couldn't repeat it. It was luck, and luck isn't a career. I couldn't find anyone teaching DJs how to actually go and book gigs. That's what I needed to know.
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2023 October — my second year of DJing
Started applying my sales and marketing background to bookings instead of guessing. Made every mistake going. Then it started working. I booked many gigs across Manchester and even played at Parklife Festival.
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2024 October — my third year of DJing
Quit the job. Started a YouTube channel about DJing, then went to get gigs in India — and did. Repeated it in Thailand. Repeated it in Vietnam. Same method, different city, every time.
Moved to Bali and went full-time. Started the DJ Business Academy while there, to teach DJs how to make faster progress than I did.
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2025 October
Continued getting more and more gigs across Bali, playing venues across the island including Ulu Cliffhouse, Mrs Sippy, Red Ruby and many more. The DJ Business Academy continued to grow in popularity.
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2026
I've helped 100+ DJs to get more bookings.
FAQ
What does it cost?
How much time per week does it take?
Seven hours a week, minimum. That’s the honest number.
That covers everything:
- your one-to-one academy session
- your outreach actions
- engaging on social, properly, not just posting
- getting out to real nights and building relationships in person
Any programme telling you you’ll get more bookings without putting in at least seven hours a week isn’t being straight with you. There’s no version of this where the gigs arrive because you bought something. You get booked because you did the work that makes promoters want to book you.
The flip side: the DJs who go past seven hours tend to see bigger results, faster. Seven is the floor, not the target.
How does the guarantee work?
How quickly can I expect a paid booking?
Does this work in my city/country?
I don't have any contacts. Does this still work?
I've only got a small following. Is that a problem?
What if I've never played a club?
What if I struggle to keep up with the work?
Who is this not for?
What happens on the strategy call?
Do you offer refunds?
No, and here’s why that’s deliberate.
This is a 12-week close support programme. When you join, I block out calendar time that comes off the table for everyone else, and you get the full system on day one. That’s not something I can un-give at week six.
What I give you instead is this: follow the steps of the system, do the actions, and log them in your weekly tracker. If you do that and you still haven’t landed more paid gigs by the end of the 12 weeks, I’ll keep working with you one-on-one until you do. No time limit on that.
Join the DJs who stopped waiting to be discovered
Free 45-minute strategy call. You leave with a plan either way.
Book a callThe Academy takes place every two to three months, and there are typically only four spaces available for each one. Spaces tend to be booked up quite quickly.
Book your strategy call
Free, 45 minutes. You leave with a plan whether you join or not.
