The 12-Week DJ BUSINESS ACADEMY to get
Booked and Paid as a DJ
A paid 12-week coaching programme for DJs who want more paid gigs.
To join, you must request a DJ Strategy Call.
Supporting DJs worldwide: UK & Europe, Asia, North America, Australia.
*Limited spots available - Apply now to secure your place*
Why The dj business academy Works
Why The DJ Ba Works
The Reality:
❌
Most DJs struggle to get paid → Not Because of skill, but because they don’t know how to sell themselves.
✅
This course fixes that → Instead of “hoping” for gigs, you’ll use a step-by-step system that removes guesswork and gives you plug-and-play strategies that actually work.
What you'll learn:
✅
How to get responses from venues & bookers – even if they’re ignoring other DJs.
✅
How to charge what you’re worth & negotiate higher DJ fees – without feeling awkward.
✅
How to turn one gig into multiple bookings – so you never start from zero again.
✅
How to leverage AI & automation to market yourself without spending hours on social media.
The DJ Business
Academy Guarantee
Guarantee
Follow the program step-by-step, and if you don’t land a paid gig, I’ll personally work with you one-on-one until you do – at NO extra cost.
Follow the program step-by-step, and if you don’t land a paid gig, I’ll personally work with you one-on-one until you do – at NO extra cost.
✅
Risk-free enrollment in our proven DJ Course → Designed to eliminate risk, so you can focus solely on building your DJ career.
✅
Guaranteed gig strategy → Follow our proven, step-by-step blueprint that ensures you secure your bookings quickly and effectively.
✅
One-on-one follow-up support → Benefit from personalised coaching and direct assistance when you need it most, empowering your ongoing success.
12 Week Timeline
Timeline
A clear, step-by-step 12-Week plan for success. Every week builds upon the last – by Week 4, you’ll have the tools to land more paid gigs.
Step-by-step 12-Week plan for success.
12-Week Programme Structure
●
12 x Weekly 1.5hr instructional sessions.
[See Programme below]
●
3-12 Private 1-1 calls
(Number depends on package)
●
Resources and templates to support your success
●
Whatsapp group for updates and communication.
●
Regular support and feedback through direct messaging
●
Exclusive bonuses worth £1800/$2400+
More info below the programme
12-Week Programme Structure
●
12 x Weekly 1.5hr group instructional sessions.
●
3-12 Private 1-1 calls
(Number depends on package)
●
Whatsapp group for communication.
●
Regular support and feedback through direct messaging
●
Resources and templates to support your success
●
Exclusive bonuses worth £1800/$2400+
More info below the programme
1. DJ Identity, Strategy & Targets
❌ "I don’t know where to start or how to stand out."
✅
By Week 1, you’ll have a clear DJ identity, strategic gig plan, and a roadmap to get booked with confidence.
-
Define your unique DJ identity: stand out from day one.
-
Set clear 3-month and 12-month goals that guide every decision.
-
Build a smart gig strategy that targets the right venues instead of wasting time.
3. Mindset, Research & Warming Venues
❌
“I do not know which venues to contact or how to start.”
✅
By Week 3 you will have a warm list of venues and a process to approach them without fear.
-
Build a rejection-proof mindset so outreach feels normal, not scary.
-
Research suitable venues and events that actually fit your sound.
-
Learn how to “warm up” venues so your pitch is expected rather than random.
5. Outreach I
DJ Outreach That Gets Replies
❌
“My messages get ignored or left on read.”
✅
By Week 5 you will have outreach scripts and a repeatable process that gets genuine replies.
-
Use proven frameworks to write messages that stand out.
-
Start conversations that feel personal, not copy-paste.
-
Send focused outreach designed to land paid gigs this month.
7. Practical Workshop
Let’s Get You Booked
❌
“I know the theory but still do not have gigs in the calendar.”
✅
By Week 7 you will put the system into action live and get feedback in real time.
-
Work through real outreach during the session so you build momentum.
-
Get direct feedback on your messages, targets and approach.
-
Leave with clear next steps that move you closer to confirmed bookings.
9. Crafting Your Video Mix
❌
“I do not have a strong example of what I actually sound like.”
✅
By Week 9 you will have a professional video mix you can send to bookers anywhere in the world.
-
Plan a mix that shows your style and reading of the room.
-
Record a clean, confident performance that represents you at your best.
-
Package and share your video mix so promoters can quickly trust your skills.
11. Events
Creating Your Own Opportunities
❌
“There are not many events near me and I feel limited.”
✅
By Week 11 you will know how to host and promote your own events so you are not waiting for invites.
-
Learn the basics of planning and promoting small to mid-size events.
-
Work out budgets, partners and realistic expectations.
-
Use events to grow your network, test your brand and open new gig doors.
Bonus Session
Introduction To Music Production & Getting Signed
❌
“I want to start making music but have no idea where to begin.”
✅
In this bonus session you will get a friendly introduction to production and releasing music.
-
Understand how tracks are built inside a DAW in simple language.
-
Learn realistic first steps for DJs who want to begin producing.
-
Get an overview of how releases and labels work so it feels achievable, not overwhelming.
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2
3
4
5
6
7
8
9
10
11
12
2. Creating Your EPK & Optimising Social Media
❌
"I don’t look professional enough for bookers to take me seriously."
✅
By Week 2, you’ll have a polished EPK and optimised social media that shows you’re ready for bookings.
-
Build a standout EPK in under 30 minutes - done-for-you templates included.
-
Optimise Instagram, TikTok & SoundCloud to attract bookers online.
-
The Copy-Paste Content Strategy → How to get bookers’ attention without posting every day.
4. Networking In Person & Online
❌
“I do not know the right people and I feel invisible.”
✅
By Week 4 you will know how to build real relationships with DJs, promoters and organisers.
-
Learn how to network in person without being awkward or pushy.
-
Use social media to connect with industry people worldwide.
-
Turn casual conversations into real opportunities and collaborations.
6. Outreach II
Making Outreach Even Better
❌
“I get some replies but struggle to turn them into bookings.”
✅
By Week 6 you will feel confident handling replies and moving conversations toward confirmed dates.
-
Learn what to say when they respond so the chat keeps moving.
-
Overcome common objections around budget, timing and experience.
-
Refine your outreach so every week becomes more effective than the last.
8. DJ Set Preparation, Negotiating Fees & Rebooking
❌
“I am not sure what to charge or how to act like a professional.”
✅
By Week 8 you will know how to prepare for gigs, quote with confidence and secure repeat bookings.
-
Build a simple prep routine so you always arrive ready and relaxed.
-
Learn how to price yourself, talk about money and negotiate fairly.
-
Understand exactly what to do before, during and after a gig to get rebooked.
10. Social Media
Building Awareness For Your Brand
❌
“I know I should post more but I do not know what to share.”
✅
By Week 10 you will have a simple content plan that supports your outreach and brand.
-
Use a clear content strategy that does not require daily posting.
-
Share the right moments from gigs, mixes and behind the scenes.
-
Make social media work with your outreach instead of feeling like a separate job.
12. Bringing It All Together & Long-Term Strategy
❌
“I do not want to just go back to guessing once the course ends.”
✅
By Week 12 you will have a complete system and a long-term plan for your DJ career.
-
Review your assets, outreach and results to see what is working.
-
Create a simple weekly routine you can follow after DJBA finishes.
-
Set targets for the next 3, 6 and 12 months so you keep growing.
1
DJ Identity, Strategy & Targets
❌
"I don’t know where to start or how to stand out."
✅
By Week 1, you’ll have a clear DJ identity, strategic gig plan, and a roadmap to get booked with confidence.
-
Define your unique DJ identity so you stand out from day one.
-
Set clear 3-month and 12-month goals that guide every decision.
-
Build a smart gig strategy that targets the right venues instead of wasting time.
2
Creating Your EPK & Optimising Social Media
❌
By Week 2 you will have a polished EPK and social media that show you are ready for bookings.
✅
By Week 2, you’ll have a fully polished EPK & optimized social media presence.
-
Build a standout EPK in under 30 minutes - done-for-you templates included.
-
Optimise Instagram, TikTok and SoundCloud to attract the right promoters.
-
Make it easy for bookers to understand your sound, story and value in seconds.
3
Mindset, Research & Warming Venues
❌
“I do not know which venues to contact or how to start.”
✅
By Week 3 you will have a warm list of venues and a process to approach them without fear.
-
Build a rejection-proof mindset so outreach feels normal, not scary.
-
Research suitable venues and events that actually fit your sound.
-
Learn how to “warm up” venues so your pitch is expected rather than random.
4
Networking In Person & Online
❌
“I do not know the right people and I feel invisible.”
✅
By Week 4 you will know how to build real relationships with DJs, promoters and organisers.
-
Learn how to network in person without being awkward or pushy.
-
Use social media to connect with industry people worldwide.
-
Turn casual conversations into real opportunities and collaborations.
5
Outreach I
DJ Outreach That Gets Replies
❌
“My messages get ignored or left on read.”
✅
By Week 5 you will have outreach scripts and a repeatable process that gets genuine replies.
-
Use proven frameworks to write messages that stand out.
-
Start conversations that feel personal, not copy-paste.
-
Send focused outreach designed to land paid gigs this month.
6
Outreach II
Making Outreach Even Better
❌
“I get some replies but struggle to turn them into bookings.”
✅
By Week 6 you will feel confident handling replies and moving conversations toward confirmed dates.
-
Learn what to say when they respond so the chat keeps moving.
-
Overcome common objections around budget, timing and experience
-
Refine your outreach so every week becomes more effective than the last.
7
Practical Workshop
Let’s Get You Booked
❌
“I know the theory but still do not have gigs in the calendar.”
✅
By Week 7 you will put the system into action live and get feedback in real time.
-
Work through real outreach during the session so you build momentum.
-
Get direct feedback on your messages, targets and approach.
-
Leave with clear next steps that move you closer to confirmed bookings.
8
DJ Set Preparation, Negotiating Fees & Rebooking
❌
“I am not sure what to charge or how to act like a professional.”
✅
By Week 8 you will know how to prepare for gigs, quote with confidence and secure repeat bookings.
-
Build a simple prep routine so you always arrive ready and relaxed.
-
Learn how to price yourself, talk about money and negotiate fairly.
-
Understand exactly what to do before, during and after a gig to get rebooked.
9
Crafting Your Video Mix
❌
“I do not have a strong example of what I actually sound like.”
✅
By Week 9 you will have a professional video mix you can send to bookers anywhere in the world.
-
Plan a mix that shows your style and reading of the room.
-
Record a clean, confident performance that represents you at your best.
-
Package and share your video mix so promoters can quickly trust your skills.
10
Social Media
Building Awareness For Your Brand
❌
“I know I should post more but I do not know what to share.”
✅
By Week 10 you will have a simple content plan that supports your outreach and brand.
-
Use a clear content strategy that does not require daily posting.
-
Share the right moments from gigs, mixes and behind the scenes.
-
Make social media work with your outreach instead of feeling like a separate job.
11
Events
Creating Your Own Opportunities
❌
“There are not many events near me and I feel limited.”
✅
By Week 11 you will know how to host and promote your own events so you are not waiting for invites.
-
Learn the basics of planning and promoting small to mid-size events.
-
Work out budgets, partners and realistic expectations.
-
Use events to grow your network, test your brand and open new gig doors.
12
Bringing It All Together & Long-Term Strategy
❌
"I do not want to just go back to guessing once the course ends.”
✅
By Week 12 you will have a complete system and a long-term plan for your DJ career.
-
Review your assets, outreach and results to see what is working.
-
Create a simple weekly routine you can follow after DJBA finishes.
-
Set targets for the next 3, 6 and 12 months so you keep growing.
BONUS SESSION
Introduction To Music Production & Getting Signed
❌
“I want to start making music but have no idea where to begin.”
✅
In this bonus session you will get a friendly introduction to production and releasing music.
-
Understand how tracks are built inside a DAW in simple language.
-
Learn realistic first steps for DJs who want to begin producing.
-
Get an overview of how releases and labels work so it feels achievable, not overwhelming.
Limited-Time Bonus
Bonuses
Join Now & Get These Bonuses for FREE (£1,800+ / $2,400+ / €2,200+ / A$3,600+ Value) in our proven DJ Course
Get These Bonuses for FREE (£1,800+ / $2,400+ / €2,200+ / A$3,600+ Value) in our DJ Course
🎯 Private Community (£1,000 Value)
Lifetime access to a global network of DJs sharing wins, leads, and accountability. Stay supported long after the 12 weeks finish.
📘 The DJBA Playbook (£100 Value)
The exact frameworks, templates, and message scripts used by working DJs to land gigs worldwide.
🎥 CapCut Video Editing Masterclass (£250 Value)
Learn to create professional promo clips and reels that stand out to promoters and venues.
🎛️ Ableton Introduction Masterclass (£250 Value)
A simple, practical overview of how tracks are made and how DJs can start exploring production without overwhelm.
📊 DJBA Tracker Pro (£100 Value)
A visual lead-tracking and follow-up system to help you manage outreach, secure gigs, and measure results.
🧩 EPK Templates Pack (£100 Value)
Fully editable Canva templates for professional, promotable DJ press kits.
🚀 Early Access to Future Resources (Priceless)
Be first to access upcoming tools, masterclasses, and live workshops as DJBA evolves through 2026.
**This offer won’t be available forever. Apply now before these bonuses disappear**